🚀 Issue #5 - POV: From Catwalks to virtual experiences: Insights from a World-renowned Visionary

⭐ Welcome to the 33 founders and creators who joined this month! 🚀

Biweekly, we share key data insights and business opportunities that anticipate the latest customer trends and inspire your next big business idea.

In our latest month’s edition, we delved into Fashion. If you’re not a subscriber, here’s what you missed this month:

1. Issue #3: Exploring the Evolution of Fashion

2. Issue #4: How Roblox is pushing the fashion boundaries beyond imagination, exclusive interview with Anvar Huseynov, the mastermind behind Roblox’s Search & Discovery

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👇 In today’s article:

we will dive into a very engaging conversation with Matthew Drinkwater, Head of the Fashion Innovation Agency at the London College of Fashion, a visionary and a globally recognized authority in the emerging technologies and their application within the creative industries.

We will explore:

• How the profound connection between people and fashion is fueling the rapid growth of a new vast emerging market?

• Why fashion professionals cannot ignore the immense potential of the virtual experience anymore, including the recently launched Apple Vision Pro?

• the top 3 actionable steps that ambitious fashion professionals need to take to venture into the digital realm

Welcome to Trendscape Issue #5!!

Esteemed by industry leaders Matthew Drinkwater has been hailed as a 'fashion-tech trailblazer' by Draper's, a 'pioneer and a visionary' by Wired, and dubbed the 'OG of Digital Fashion' by RTFKT Studios.

^{THE EVOLUTION OF DIGITAL CLOTHING >}
Matthew, as we embark on a journey into the next 3-5 years, envision a future where fashion and technology reshape our perception of style. How do you foresee the evolution of digital clothing? Has the breakthrough already happened?

MD: So I believe the breakthrough is underway. The convergence of technology, culture, and the circumstances of the pandemic played a significant role. With everyone spending more time in virtual spaces, connecting through video games like Fortnite, Roblox, and Minecraft, executives from traditional fashion businesses couldn't ignore the growing presence of virtual experiences. Additionally, the rise of cryptocurrencies and the buzz around NFTs, showcased the potential for making substantial profits from virtual products.
Examples like the Clone X drop, which generated hundreds of millions, served as eye-opening moments. But perhaps, the biggest shift we’ll see is the mass adoption of spatial computing and the introduction of more 3D content into our physical environment. Apple’s release of the Vision Pro gives a tantalizing glimpse into how mixed reality will impact in the years ahead. 😎
It’s the beginning of a very exciting journey. ⛵

^{CHALLENGES & BUSINESS OPPORTUNITIES >}
What are the key challenges and opportunities in digital fashion, and how will upcoming software and hardware advancements shape how we engage with digital fashion and transform our everyday experiences?

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