🚀 Issue #14 - Gated Content, a revolution in content consumption

“If people don’t hate or love your work. You haven’t done all that much.”

That’s what Tinker Hatfield, one of the world’s most legendary sneaker designers once said in a Netflix documentary. That was the spark behind Trendscape.

And we often hit a 50% open rate. That’s huge. It’s a testament to the value we bring every Tuesday.

And for those of you who are creating a digital product, we offer access to some exclusive Gated Content. And Gated Content is the topic today. Think high-value. Think exclusivity.

Ready? Let’s dive in. Welcome to Trendscape Issue #14 🚀

Today you will learn:

• Why it’s important, peppered with some quirky facts (2 min round-up)

• Who are the top creators and startups leveraging this -🎓 PRO

• How they are monetizing, case studies, and techniques -🎓 PRO

• 5 business opportunities to spark your next big business idea -🎓 PRO

• Advanced market signals projections -🎓 PRO

🚀🚀 How top creators are monetizing this big wave

If you want to monetize the next big waves like top creators do? Save 2000 hours of market research. Unlock immense opportunities to discover, profit, and grow with just a tiny investment! Upgrade to Trendscape PRO!
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🚀🚀 Why it’s important (peppered with quirky facts)

Content has evolved. It isn't just freely scrolled through anymore. In certain circles of the web, it’s a prized treasure, only available behind a locked gate. That's the essence of gated content.

Who uses gated content?

Everyone from amateur cooks learning from world-class chefs on YesChef to comedians and musicians giving their fans exclusive content on platforms like Patreon.

Smaller platforms, like Ko-Fi, are also getting in on the action by rolling out subscription features, garnering over one million active creators. Newsletter unicorns like Substack and Beehiiv? They each have over 35 million subscribers. Those subscribers translate to big money. Substack, founded in 2017, had a pre-money valuation of over 585 billion in early 2023.

And over at Thinkific, knowledge is more than power—it's profitable. From yoga instructors to marketing masters, Thinkific is where skills meet subscribers and education meets entrepreneurship. To date, the platform has made its creators over $1.7 billion.

Gated content leans heavily into exclusivity.

But more than that, it's a revolution in content consumption. It's the digital equivalent of a VIP lounge, where the entry ticket is a monthly or annual subscription fee.

Consumers are hungry for personalized, exclusive content. Gated access models and subscriptions are reshaping the digital landscape. In fact, subscriptions are so popular that over 40% of consumers pay for subscriptions they have completely forgotten about!

It’s clear that we’re in a world where premier content isn't just consumed anymore – it's coveted. As platforms evolve and consumer appetites for exclusive content grow, the opportunities in this space are huge, varied, and always evolving.

How will you capitalize on this trend?

Stay inspired!

Fab

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