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- 🚀 Issue #13 - Is Google SEO worth investing in?
🚀 Issue #13 - Is Google SEO worth investing in?
(2 min read) Maybe check Tik Tok SEO!
Fabio Caravita
January 16, 2024
I am fresh from a trip to Finland, and wow -17 degrees is no joke! It brings back memories of my days studying there, 15 years ago, in the land of Nokia's tech magic. Stick till the end for a snapshot of me braving the cold in the Baltic Sea.
This week's topic? Something big. We are moving from Google searches to TikTok discoveries. Are we saying bye-bye to Google SEO? Exciting!
Let's explore this together. Welcome to Trendscape Issue #13 🚀
Today you will learn:
Why it’s important, peppered with some quirky facts (2 min round-up)
Who are the top brands leveraging this -🎓 PRO
How they are monetizing, their techniques -🎓 PRO
5 market gaps and business opportunities -🎓 PRO
Advanced market signals projections -🎓 PRO
Ready to monetize the next big waves like top creators do? Save 2000 hours of market research. Unlock immense opportunities to discover, profit, or grow with just a tiny investment! 30% New Year offer expiring on the 21st of Jan!
🚀🚀 Why it’s important (plus some quirky facts)
Is Google's reign as the king of search coming to an end? It’s possible.
In fact, with Gen Z, it's becoming a reality. 74% of Gen Z uses TikTok search in some way or another, and a whopping 40% of Gen Z prefers TikTok and Instagram search for their daily dose of information, not Google. That number is even higher for Gen Z women, with 51% using TikTok for search over Google.
Back in 2022, even Google’s Senior Vice President, Prabhakar Raghavan, acknowledged TikTok as a rising contender against Google.
To be blunt, TikTok is powerful. Numerous countries have banned it. Trending topics driven by hashtags found via search, like the infamous feta pasta recipe of a few years ago (#uunifetapasta), have even caused nationwide shortages of ingredients!
And the hashtag #tiktokmademebuy has racked up over 8 billion views (and caused countless products to completely sell out).
But apart from recipes, beauty hacks, and products, one of the biggest trends internally on the TikTok platform in December 2023 was TikTok SEO, with a five-year search growth of over 4,500%.
Why all the hype? Why is Gen Z flocking to social platforms instead of Google? It’s simple, really. These platforms have something traditional search just can’t quite match yet – the allure of video format, ultra-personalised content and a sense of relatability.
And for those who understand this, the opportunities are endless.
If you are ready to capitalize on the next big trends like top creators do and deep dive into top creators’ monetization techniques, long term strategies, discover under-the-radar startups, market gaps and more. That’s what we do. You save thousands of hours of market research, and receive it in your mailbox every week with just a tiny investment!
The first to know, the first to grow!
And below it’s me braving the Baltic Sea!
And believe that If you can handle the icy depths of entrepreneurship, a little Baltic chill is just like another day at the office, right? 😃
Stay inspired!
Fab
Fab braving the Baltic Sea
🎯 Let’s connect and share!
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