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- 🚀 Issue #20 - Are creators becoming the next brand founders?
🚀 Issue #20 - Are creators becoming the next brand founders?
(2 min read) Plus 4 monetization techniques.
Fabio Caravita
March 05, 2024
The line between creators and founders is blurring.
Creators are not just voices on your feed.
They convert followers into a flourishing enterprise.
It’s not about reaching an audience but building a long-term relationship, on a deeper level.
Whether it's launching your brand, creating a course, or pioneering a community, the possibilities are as limitless as your ambition.
Own your audience.
Welcome to Trendscape Issue #20 🚀
Today you will learn:
Why this trend is important, peppered with some quirky facts (3 min round-up)
FREE Sneak Peek of Trendscape PRO
Irresistible monetization techniques and case studies - PRO🎓
Unique market gaps and untapped business opportunities - PRO🎓
Advanced market signals and projections - PRO🎓
🚀 How top creators are monetizing this trend?
If you want to monetize new 7-figure niches like top creators do, you will love Trendscape PRO!! Don’t miss 500% more insights, irresistible monetization tactics, market gaps, business ideas, and immense growth opportunities.
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🚀🚀 Why it’s important (with quirky facts)
The creator economy is mostly based on social media platforms. Creators usually build an audience through social media, they build trust, and try monetizing it.
How? Sponsorship ads. Coaching. Community Marketing. Agency. Their own brand.
In the latter case, the influencer offers their followers a product or service consciously built for them.
They move their rented audience (their audience living on socials, that could be taken away in seconds based on Zuckerberg and Musk's mood on that day) to an owned audience (i.e. their newsletter), a safe place where they can profile their audience, establish a closer relationship, ask for feedback, run a better marketing campaign, sell and monetize.
According to Google Trends, “How to Start a Brand” and “How to Start a Course” search phrases have seen a significant emergency since 2022 and most of today’s well-known influencer brands were founded during the pandemic.
⌛ Use your time wisely
📝 Not quite there? If you are finding this newsletter not useful, I am here to make my research a better fit for you! Let me know how. Yes, that can also include an emerging trend or a monetization technique you are curious about! 🙏
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Keep reading...
The #1 trend in the influencer economy is to create online courses. TikTok hashtags, like #onlinecourses and #coursecreation, are among the most popular ones related to online businesses.
Why? Because
Digital courses make money while you sleep: you just need to drive traffic to it
Are Scalable - your solid knowledge sold worldwide.
Have Low entry-level costs: zero to low fees to set one course up, no upfront investment, no inventory, no overheads.
And not the last one in terms of priority, you are helping others while you are building your empire!
While online courses are the most popular, the Top 5 largest influencer brands are all beauty product lines, and the Top 10 include food, fitness, and jewelry brands.
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Monetization Techniques and Case Study 🎓 :
Jamie Brindle - https://www.tiktok.com/@thejamiebrindle
Jamie is a 7-figure entrepreneur who started in Advertising. Now he helps freelancers build their businesses, after building a follower base of 400k on TikTok and Instagram with short, helpful, and actionable videos.
He started "The Freelancing Program", based on suggestions and followers’ feedback. In addition, he recently launched his 1-on-1 coaching service.
Jamie offers a course for $500 in timed batches and a 1-on-1 call package (2 calls) for $1,000. He also generates ad revenue from social media platforms and has occasional partnerships with sponsors, such as Fiverr.
Read 3 more case studies on Trendscape PRO🎓
Market gaps and business opportunities 🎓
If you want to sell physical products, turn to white-label manufacturers.
Many of the biggest companies also do contract manufacturing for others.
Shopify predicts that these will be the best-selling products in 2024 (e.g. water bottles, skincare products, and phone accessories).
Read 3 more business opportunities on Trendscape PRO🎓
Market size and future projections 🎓
The highest-earning influencer-started brand is EMCosmetics, founded by Michelle Phan in 2011. Its estimated annual revenue is $500 million.
If you want to monetize new 7-figure niches like top creators do, you will love Trendscape PRO, which includes 500% more insights, irresistible monetization tactics, market gaps, and business ideas. Save thousands of hours of market research, skip guesswork and social listening!
Act now and be one of the FIRST 10 to get a ONE-TIME exclusive 50% DISCOUNT! Join here
That’s all for today!
I would be immensely grateful if you could either share my newsletter with your network or leave your testimonial here. ❤️
To a future shaped by your creativity and vision!
Stay inspired!
Fab
PS. If you are ready to monetize this trend as top creators do and deep dive into their monetization techniques, long long-term strategies, discover under-the-radar startups, market gaps, and much more join Trendscape Premium. Save thousands of hours of market research with just a tiny investment!
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