🚀 Issue #21 - How you should market in 2024

As you navigate through the labyrinth of content creation, mastering a set of tools so thoroughly, becomes an extension of your capabilities.

Very much like a seasoned craftsman wields his most trusted hammer.

The person who can wield a set of tools with unparalleled skills will most likely be not just faster but significantly more effective.

Now transpose that mastery to the realm of Marketing. The tools have evolved, the way we communicate has evolved and so must we.

So, let's dive in and explore the essential tools and strategies that will define your mastery of marketing in the coming year.

P.S. If you are in London next Tuesday come and meet me and other creators here in Mayfair, for a night of networking, business and fun.

Welcome to Trendscape Issue #21 🚀

Today you will learn:

• Why this trend is important, peppered with some quirky facts (2 min round-up)

• Irresistible monetization techniques and case studies - PRO🎓 

• Unique market gaps and untapped business opportunities - PRO🎓

• Advanced market signals and projections - PRO🎓

🚀 How top creators are monetizing this trend?

If you want to monetize new 7-figure niches like top creators do, you will love Trendscape PRO!! Don’t miss 500% more insights, irresistible monetization tactics, market gaps, business ideas, and immense growth opportunities.

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🚀🚀 Why it’s important (with quirky facts)

It should come as no surprise that in 2024 the biggest marketing trends will revolve around AI, but not only.

#1 - How do Marketers use AI nowadays?

When I talk with founders, many find it challenging to generate online content ideas.

Yet, by 2024, this should be effortless.

Instagram and X bookmarks, or the save function on LinkedIn and TikTok, should be your best friend. And you can even employ Readwise to remember Kindle highlights. As a creator, you should always start with a well-curated collection of articles and posts for inspiration.

And that’s AI where AI helps too. The vast majority of the marketers use AI for:

• Brainstorming new ideas or exploring different angles,

• Repurposing or tweaking pre-created content for different channels or audiences,

• Creating videos, images, and stories.

However, integrating AI and choosing from the plethora of tools available presents various challenges nowadays.

#2 - Social Commerce: Forget AI for a sec. Marketers are fusing e-commerce features with social platforms, creating a seamless shopping journey, taking the prospect from discovery through influencer recommendation to in-app purchases, and offering customer services via DM.
Surveyed users ages 18-34 purchase via social commerce for limited-time offers whereas users 35+ are incentivised by free shipping. Apparel, beauty products, and home products account for 60% of all social commerce purchases, a 25% increase from our 2021 report. And more and more Social Commerce platforms are being built while we speak.

#3 - Video-First Platforms Take the Lead: TikTok, Instagram, and YouTube are the fastest-growing in the marketing sphere. Instagram and Facebook go for the highest ROI, followed by YouTube, TikTok, LinkedIn, and X. Airalo successful campaign resulted in 2.1 million videos, a 12.3% engagement and 0.23$ install/rate, by running a successful marketing campaing and reaching travel community on TikTok.
As for Threads, only a small percentage of marketers plan to explore its potential in 2024.

#4 - Short, impactful, and shareable video content will dominate, offering the highest ROI. Platforms like TikTok and Instagram Reels are becoming key channels for shoppable content. Temporary content, like IG and Snapchat stories, will be a key way to facilitate sales while adding a sense of urgency.

#5 - Micro-Influencers: The New Marketing Heroes: Forget about large follower counts; 2024 is about micro-influencers (10k to 100k followers). Where there is a niche, there is a community. Smaller creators fall into this high-trust category. With their niche audiences and authentic connections, they deliver unparalleled value, focusing on resonance, relationship, and community engagement. Look no further than Luseta Beauty for inspiration on how to leverage influencers. The brand turned to TikTokers to hype up their Biotin and Collagen collections. A single creator’s post earned a whopping 1.8 million views and 300,000 likes.

How will you capitalize on it?

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