🚀 Issue #23 - Why you should start social listen

Your audience is speaking.

It's time to truly listen. Are you ready to?

Imagine a realm where every tweet, comment, and share is a nugget of gold. A world where whispers of today can become the business revolutions of tomorrow.

Take a journey with us as we unravel the tapestry of social media listening, a landscape where businesses like Southwest Air and Spotify are transforming casual conversations into catalysts for innovation.

Today we talk about Social Listening.

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Welcome to Trendscape Issue #23

🚀🚀 Why this is important (with quirky facts)

Imagine capturing customer sentiment in real-time, and harnessing the power of historical data to improve customer satisfaction and loyalty.

Take, for instance, Kristen Parisi, who shared her experience with Southwest Air on social media, lauding the comfort she experienced despite her physical challenges. This isn't only a great story to tell, but it's also an opportunity to delve into the comments on Kristen's post and uncover gems to further improve their offerings.

Similarly, when Spotify's users in the UK and Ireland asked for an AI DJ feature on social platforms, Spotify was all ears. They didn’t ignore it as random content. They released it spotlighting the original posts that sparked the launch.

Spot on.

Creators should leverage social media listening in several impactful ways.

Why?

To enhance your content, grow your audience, and even monetize your presence and make your content:

• timely: aligns with what's happening now

• relevant: is more likely to resonate with your audience's interests and needs, spark their interest

• engaging: it speaks directly to the audience's preferences or current conversations, encouraging more interactions and engagement 

This can be done by monitoring popular hashtags, keywords, and topics within your niche, and identifying what's currently trending.

If you haven’t started using Google Alerts and Reddit yet, you should probably have a go. While Google Alerts serves as a free data monitoring tool, Reddit with its myriad subreddits, is a microcosm of specific interests.

Leverage Reddit to conduct detailed audience analysis. Reddit offers a unique vantage point to understand audience preferences and behaviors. Engaging in these niche communities can provide creators and brands alike with deep insights into conversations that are shaping the future of the industries.

This is key to dominating your niche.

But social listening is not only about citations or searches.

The Social Media Listening Market size is estimated at USD 8.44 billion in 2024, and is expected to reach USD 16.19 billion by 2029, growing at a CAGR of 13.90% during the forecast period (2024-2029).

There are lots of tools that not only alert brands for citations but also when Reddit users mention something they care about, even if you don’t tag them.

A recent survey of over 200 professionals across the globe underscores its growing importance. With one-third of respondents investing over $100,000 in their social listening stacks, the commitment is clear.

And as 36% of organizations move toward centralizing their social listening functions, the trend toward a more integrated, strategic approach is undeniable.

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