🚀 Issue #25 - Why Esports is winning the marketing game

Sponsored by

Welcome to 234 new subscribers.

Every entrepreneur starts with a vision. Not always well-formed.

But the best entrepreneurs will be able to shape it along the way.

Entrepreneurs need a strategy, perseverance, and the ability to adapt to ever-changing scenarios.

Today we talk about Esports athletes.

You will find out that, like entrepreneurs, esports athletes work under similar conditions.

They need strategic thinking.

They make decisions under pressure and adapt strategies in real-time. They need to bounce back from setbacks.

Esports gaming is underrated by most, but not by marketers.

Welcome to Trendscape #25!

If you are diving into the world of AI, I have started reading The Rundown AI by the great Rowan Cheung.

It’s my new companion to stay ahead of the AI game. I find it great! This guy breathes AI and you can read in his articles.

Get smarter on AI.

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join early adopters reading The Rundown– the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Sign up with one click

🚀🚀 Shine with Trendscape WIKI

If you're a Founder / Creator or an SME riding the new waves, you can show your expertise and collaborate with other top professionals to contribute to this newsletter.

Shine in front of a fast-growing audience of 3000+ top founders and creators! Apply to qualify and let’s make the magic happen!

Welcome to Trendscape Issue #25

🚀🚀 Why it matters (with quirky facts)

Esports is a global phenomenon.

It offers something for everyone. Whether you're a casual player or a professional gamer, Esports welcomes you.

Gamers and fans unite across continents.

Globally, there are approximately 3.09 billion active video game players.

55% of males are gamers. 52% of gamers subscribe to at least one gaming service.

But it’s not only that. The audience is even wider.

High-quality productions and platforms like Twitch transformed gaming into a spectator sport, offering a front-row seat to the action. Anytime. Anywhere.

And there is more. Gamers have started loving reposts of their games and adding emoticons or songs, on Instagram Reels, through TikTok surveys, or Reddit.

It’s not a competition only, it’s a digital sports culture unlike any other, captivating millions worldwide.

This inclusivity is a game-changer, making esports a very engaged community. 

Esports is mirroring the structure of traditional sports with leagues, careers, endorsements, and a growing recognition that this is more than just entertainment, with massive opportunities for business.

If you are curious about how much one gamer is making, here is a list - with the top one making more than 7 Million.

The infusion of cutting-edge technology, like VR and blockchain, is constantly pushing the boundaries, ensuring the world of Esport is always evolving.
PwC estimates that the global XR market will grow to $7.4 billion by 2027, and game tech players will play a critical role in shaping those digital ecosystems.

Stockton University and Camden County College partnered up to offer Degrees in Esports. Brands are investing in esports marketing.

Why?

Esports provide marketers, with everything they could desire:

• a vast and engaged audience

• the ability to target specific demographics

• interactive engagement opportunities

• extensive brand exposure through sponsorship and content

• influencers collaboration

• a platform for innovation

• a global reach unbound by geography

Marketers can leverage the esports landscape to enhance brand visibility, engagement, and long-term success.

How will you capitalize on this niche?

Subscribe to Trendscape PRO to read the rest.